Creating a K-PRODUCT Boom,
in the Heart of the K-POP Wave
“Hallyu”, which is translated to Korean wave, has established a solid foundation through popular culture such as TV dramas and music, pushing the boundaries of its influence since the 2010s. As Korean culture became widely known to people around the world through global online platforms, the craze expanded to Korean traditional culture, food, literature, and language, creating even more enthusiasts.
< Hallyu Town > is a "Korea Brand Fair", where you can meet Korea’s leading SMEs in one place in connection with the influence of K-pop artists with a global fandom. Along with the concert "The-K", you can experience various programs such as MEET & GREET, Korean fusion traditional music performance, and one-day food classes. With respect to the national image raised through the Korean wave, < Hallyu Town > creates sustainable collaboration results based on the global Hallyu Fandustry market. As a bridgehead for the overseas expansion of K-Products, which have increased their popularity thanks to the K-pop craze, < Hallyu Town > supports Korean SMEs’ overseas online and offline market development by managing Biz-Matching with big buyers in local and neighboring countries.